“AI will influence all parts of the media value chain, helping content creators to be more creative, helping content editors to be more productive, and helping content consumers to find the content that matches their interests and current situation,” explains Rainer Kellerhals, Microsoft’s Media and Entertainment industry lead for the EMEA region. Like most technologies, recommender systems are neither inherently good nor bad, but the subject has been cause for debate. One example is Google’s Search Algorithm update in 2017, which was designed to put a stop to the spread of fake news and hate speech. is just one example of a media giant now using technology to manage its films and budgets. Now, AI is on track to change the way in which TV entertainment is consumed. The personalization of news is one way AI is being utilized. AI is being used in media and entertainment in many ways. Artificial intelligence in social media has many use cases, playing a fundamental role in how social media functions. This functionality allows them to meet mandatory FCC compliance, but also serves as legal proof of interview statements to avoid potential lawsuits. This technology includes Virtual Reality (VR) and Augmented Reality (AR). Websites are fed into an intelligent algorithm to scan the sources and predict the most accurate and trustworthy versions of stories. Verbit’s leadership recently spoke at The NAB Show on how AI can streamline captioning and transcription and reach more viewers. This disconnect between the reality of AI technology and the way it’s portrayed by the media, in both fictional and non-fictional narratives, is addressed in the Royal Society’s AI narratives report as well. Artificial Intelligence (AI) has found its way in the audiovisual industry in the last few years, gaining special importance in the Broadcast & Media industries. The AI in media • A majority of the largest publishers in U.S. media are using AI in some capacity, though mostly in the form of third-party vendors. Media and … “The availability of training data is a particular challenge,” explains Kellerhals. This is already happening with some old media companies using Artificial Intelligence to turn their data into news, through services provided by companies such as Narrative Science, which has even received an investment from the funding-arm of the CIA. In supervised learning algorithms, datasets need to be labelled by humans to train the model, making the process expensive and cumbersome for large datasets. It’s no secret that Facebook uses advanced machine learning for almost every aspect of its platform to enhance your user experience and its profit. Entertainment and Media AI Applications Overview. Like most technologies, recommender systems are neither inherently good nor bad, but the subject has been cause for debate. Making your content accessible anytime, anywhere. The media and entertainment industry landscape are evolving. AI-enabled content personalization is guiding the reader with relevant content regarding their interests and suggest other articles to read. This technology is also used to break news to your mobile device’s lock screen. While buyer personas are an open window to the … The more websites that are ‘fed’ into the algorithm, the more accurate it becomes as it continuously ‘learns’ over time. Through user authentication, pattern detection, fraud prevention, and other features, this technology can help users to improve the security of their social media accounts. Zanni says that media companies can also use AI to strengthen their predictive capabilities. AI tools are being applied to nearly every industry, including banking, healthcare and e-commerce, but the media and entertainment industry is emerging as a notable adopter. AI-Enhanced Digital Advertising. Social media is no different. “This is consistent with the transition from a ‘one-to-many’ to a ‘one-to-one’ model,” Zanni notes. Verbit releases new Audio Description solution to help blind and low vision learners and viewers    Vision disability is one…, Inclusion and diversity are top-of-mind topics to business owners and enterprise leaders today. Verbit’s in-house media transcription and captioning streamlines a once time-consuming process, allowing producers to save money and time on the laborious task of captioning and allowing for more time to be creative. With more people staying home and switching on their streaming services, COVID-19 has catalyzed the adoption. For example, many media companies are now using Verbit’s automatic-speech-recognition (ASR) technology to caption their videos, including live broadcasts in real-time. The AI market is projected to grow to $312.4B USD by 2027, according to ReportLinker. Artificial intelligence in media is now increasingly being used as a tool to alleviate tedious tasks and enable journalists and entertainment creators to work more efficiently. Deep learning AI tools can now be used to both source and fact check a story in order to identify ‘fake news’. “Media companies can leverage AI throughout their content supply chains to automate operations, drive decision-making and personalise the consumer experience,” he says, pointing towards automatic metadata tagging and extraction as an excellent example of one of the most effective use cases of AI today. The internet is teeming with ‘fake news’, making it increasingly difficult for consumers to identify fact from fiction. Click here to watch this explainer video on-demand. In common usage terms, AI means a program or an algorithm that mimics human cognition. Artificial Intelligence (AI) in Social Media Market 2019-2023 : Scope Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple … Up to 56 percent of media technology buyerssaid they were likely to adopt it in the next 2-3 years. AI has been a game-changer, swiftly penetrating nearly every area of our lives and offering businesses a higher level of productivity. When it comes to distribution, AI can personalise the consumer experience, driving title recommendations and curating content based on consumer preferences. We help you make the world accessible with captions, transcripts, subtitles, described video and more. Based on our assessment of the applications in this sector, the majority of entertainment and media use-cases appear to fall into three … This article was originally published in the Summer 2018 issue of The Record. Spotify, the largest on-demand music service in the world with more than 150 million active … Perhaps the biggest issue surrounding artificial intelligence (AI), and in particular its use in the media, is that executives need to finally grasp what AI actually is. While this technology isn’t 100% accurate (yet), it’s certainly a step in the right direction. Machine learning offers possibilities to understand a user’s preferences and deliver more engaging content. This article was originally published in the, Microsoft researchers make major breakthroughs in machine learning, Why broadcasting is so much better in the cloud, How digital transformation is impacting the media industry, HTNG European Conference to explore AI and virtual reality, HTNG European Conference to bring together the hospitality industry, NRF 2021: Microsoft introduces new Cloud for Retail, Using data and analytics for intelligent decision-making, Crestron launches new Scheduling Panels for Microsoft Teams, Securing applications in the public cloud, Microsoft helps Coca-Cola transform employee experiences, Saint-Gobain uses HoloLens and Dynamics 365 for remote efficiency, Royal College of Physicians chooses CloudCover 365 to protect data. AI is being used in media and entertainment in many ways. Journalists can now use AI in media production processes. Site Description: Ai Media Group is a digital media agency that uses patent pending technology to analyze real-time data. This is where the Microsoft Azure cloud comes into its own. This keeps readers on news sites longer and gets … The use of Artificial Intelligence, commonly referred to as AI, is growing at an unprecedented pace. Social Media Feeds. Technologyrecord.com provides news and industry thought leadership on Microsoft and partner technology in the enterprise. This technology is also used to break news to your mobile device’s lock screen. You bet, but now that content…, 2020 may be behind us, but the challenges facing today’s district leaders, educators, students and parents persist. The adoption of AI in media and entertainment, Media professionals have suddenly caught on to the ‘hype’ of AI, and it’s now increasingly rearing its head into, . Now, AI is heralding a new age of immersive experience for visual content. Fearless actors stepped onto the red carpet and one of…, The use of Artificial Intelligence, commonly referred to as AI, is growing at an unprecedented pace. For example, many media companies are now using, automatic-speech-recognition (ASR) technology. LinkedIn uses similar technology to offer relevant job recommendations, while Snapchat and Instagram use computer vision and AI to overlay filters that move with your face in real-time. The rising number of connected devices and the Internet of Things (IoT) are the main factors driving this market growth. AI adoption may help in regenerating this sector, although the process is still at an early stage. The. I believe artificial intelligence will also continue to change the way … What’s more, as they move to the cloud and establish direct to consumer connections, they’ll be able to gather more data on operations and audiences.”. Therefore, if a functional process needs decision-making capabilities based on data, AI … “Azure Video Indexer, for example, builds upon media AI technologies to make it easier to extract metadata from video, including timecoded transcripts, faces, speakers, objects, actions, brands, keywords and sentiments,” explains Kellerhals. These tools can also be utilized by media producers by providing them with transcripts of everything that was said in show tapings and interview recordings. The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing … Broadcasters are always on the lookout for ways to save money and improve efficiency. Through better data collection and predictive models, business leaders can understand their consumers on a more granular level. The internet is teeming with ‘fake news’, making it increasingly difficult for consumers to identify fact from fiction. According to PwC’s Entertainment & Media Outlook, the US media industry is set to reach a whopping $759B USD by 2021. Structured data on sports games and financial earnings, for example, can be transformed into news texts with little to no human intervention. But for those that have been closely following the developments in Social Media … Our team focuses on using our attribution system to optimize the consumer’s … Ai-Media creating accessibility, one word at a time. Broadcasters are always on the lookout for ways to save money and improve efficiency. Socia… They can gather content and understand data pools, as well as compose and distribute media at the click of a button in what is becoming known as ‘automated journalism.’ Algorithms are being used to produce stories at scale. In today’s competitive climate, media outlets need to embrace and implement AI tools. In the past, papers and books were the main medium for words and images. Multinational mass media and entertainment conglomerate. “For example, when contracts become smart, and we migrate from what was once called a ‘­one-button transcode’ to an AI-enabled ‘­no-button’ transcode, we will begin to see how fluid this entire process can become. Possibly most significantly, AI will be at the forefront of creativity – the force that ultimately drives the media business. In 2021, the…, The rise of eLearning in 2020 The global eLearning market reached a historic spike in 2020 as the coronavirus pandemic…, Verbit announces launch of its new Audio Visual Translation service as an add-on to captioning and transcription    89% of…, Media and Entertainment (M&E) entered a new era in light of COVID-19. AI has been a game-changer, swiftly penetrating nearly every area of our lives and offering businesses a higher level of productivity. This functionality allows them to meet mandatory FCC compliance, but also serves as legal proof of interview statements to avoid potential lawsuits. However, the future is bright. The AI market is projected to grow to $312.4B USD by 2027, according to. Ibercaja brings Microsoft Azure and AI to Spanish agriculture. Through better data collection and predictive models, business leaders can understand their consumers on a more granular level. “Our audience insights function, meanwhile, uses the Microsoft Azure Data Platform to capture data about user interactions with online media, building user profiles (also of anonymous users) that in turn are used to power recommendation engines, personalisation, ad targeting and inform content investments.”, With these types of solutions, the potential for media and entertainment companies is huge. Intelligent notifications, also known as ‘recommender systems’, optimize the content you’re exposed to based on your individual preferences. The personalization of news is one way AI is being utilized. Zanni says that a “data-first” approach is necessary – something that heavy users such as Netflix and some of the niche over-the-top players are adopting. Business operations have been transformed. Right from the backend creative processes to how the content gets delivered and audiences are engaged, everything has … Each year, businesses are held to higher…, Is there a right way and a wrong way to conduct a media interview? Netflix, for example, is among those which have already employed the efficiency of AI in reducing the routine workload through autom… With AutoSTATS, AI-enhanced body recognition technology uses broadcast video to fluidly identify player position and granular movement across the entirety of the court without the need for in-venue … AI is used to expedite repetitive tasks, streamline captioning, filter and distribute news, and much more, leaving more time for creators to spend on actually creating. AI can help social media platforms to protect the user data and increase the privacy of their information. This data includes audience data, operational data and content data (metadata).”, To succeed, media companies need to deploy technologies and implement strategies to gather data at scale. Spotify. Machine learning offers possibilities to understand a user’s preferences and deliver more engaging content. It offers powerful machine learning, real-time analytics, cognitive and bot capabilities through open APIs, which enables companies operating across the media and entertainment industry to transform their content and audience data into a competitive advantage. AI is used to expedite repetitive tasks, streamline captioning, filter and distribute news, and much more, leaving more time for creators to spend on actually creating. Intelligent notifications, also known as ‘recommender systems’, optimize the content you’re exposed to based on your individual preferences. AI solutions for news media If the news media wants to affect how news content is created, developed, presented and delivered to us in the future, they need to take an active role in AI … This is leading to a new way of generating, communicating and consuming data (mass communication). AI is … “Artists equipped with an AI-enabled feedback loop based on real-time, consumption metrics will up their creative batting average, which will thus increase production and commercial ROI,” Finley concludes. Websites are fed into an intelligent algorithm to scan the sources and predict the most accurate and trustworthy versions of stories. For example, Facebook can recognize faces in photos and use automated retargeting to bring up ads for products you were recently looking at. “Therefore, media companies need to manage different types of data in a unified manner to power effective AI-driven decision-making. 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